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Built-in social : essential social marketing practices for every small business
Author
Title
Built-in social : essential social marketing practices for every small business / Jeff Korhan.
ISBN
9781118631898
1118631897
9781118631799
111863179X
9781118631935
1118631935
9781118529744
111852974X
Publication
Hoboken : Wiley, 2013.
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Access and use
Access restricted by licensing agreement.
Summary
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Korhan, Jeff, 1957- Built-in social. Hoboken : Wiley, 2013
Format
Books / Online
Language
English
Added to Catalog
June 29, 2022
Bibliography
Includes bibliographical references and index.
Contents
Preface
Introduction
Attraction : your essential content marketing strategy
How the social web works
Designing your business around social
Every business is now a media company
Engagement : social networking and marketing
Communities are the new markets.
Issue number
EB00064000 Recorded Books
Subjects
Bookmark As
Citation
