Title
Strategically engaging with innovation ecosystems / Philip Budden, Fiona Murray.
Publication
[Place of publication not identified] : MIT Sloan Management Review, 2022.
Physical Description
1 online resource (9 pages)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Companies aiming to accelerate their innovation efforts can find opportunities by connecting to regional clusters of startups, researchers, and investors. The key to success is to have a well-considered strategy for engagement that is clear on what the business hopes to gain and what the business can contribute. Leaders must understand the needs and interests of the different stakeholders in the ecosystem and make a long-term commitment to building relationships with them.
Variant and related titles
O'Reilly Safari. OCLC KB.
Added to Catalog
September 28, 2022