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The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity
Author
Title
The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity / Anat Rosenberg.
ISBN
9780191949401
Edition
First edition.
Publication
Oxford : Oxford University Press, 2022.
Physical Description
1 online resource : illustrations (black and white, and colour).
Local Notes
Access is available to the Yale community.
Notes
This edition also issued in print: 2022.
Description based on online resource; title from home page (viewed on October 7, 2022).
Access and use
Access restricted by licensing agreement.
Summary
'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
Variant and related titles
Oxford scholarship online.
Other formats
Print version :
Format
Books / Online
Language
English
Added to Catalog
November 07, 2022
Series
Bibliography
Includes bibliographical references and index.
Audience
Specialized.
Subjects
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Citation
