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Why innovators in China stay close to the market : businesses in China increasingly source their innovations from customers, competitors, and front-line employees, bucking trends seen elsewhere in the world
Author
Title
Why innovators in China stay close to the market : businesses in China increasingly source their innovations from customers, competitors, and front-line employees, bucking trends seen elsewhere in the world / Neil C. Thompson, Didier Bonnet, Mark J. Greeven, Wenjing Lyu, and Sarah Jaballah.
Edition
[First edition].
Publication
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Physical Description
1 online resource (7 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Reprint #64117, Fall 2022 issue, vol. 64, no. 1.
Access and use
Access restricted by licensing agreement.
Summary
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation.
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
November 08, 2022
Bibliography
Includes bibliographical references.
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