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Nike culture the sign of the swoosh
Author
Title
Nike culture [electronic resource] : the sign of the swoosh / Robert Goldman and Stephen Papson.
ISBN
9781848608924 (electronic bk.)
1848608926 (electronic bk.)
0761961488
9780761961482
0761961496
9780761961499
Published
London ; Thousand Oaks, Calif. : Sage Publications, 1998.
Physical Description
1 online resource (vi, 194 pages) : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Other formats
Online version: Goldman, Robert, 1949- Nike culture. London ; Thousand Oaks, Calif. : Sage Publications, 1998
Original
Format
Books / Online
Language
English
Added to Catalog
January 09, 2023
Series
Core cultural icons
Bibliography
Includes bibliographical references and index.
Contents
Suddenly the Swoosh is Everywhere
Nike's Global Landscape
Logomania
The Great American Philosophy: "Just Do It"
Just Metacommunicate It
Appropriation
Tone of Voice: Metacommunication and Subtext
Hailing Sports Cultures
Advertising and the Knowing Wink
Exposing Commercialism?
Nike and the Construction of a Celebrity Democracy
The Ambivalence of Hero Worship
The Multiple Personalities of Nike
The Community of Sport and Play
Transcendence in the Human Community
Reflexivity and Irreverence
Constructing Irreverence and Sign Value
The Absence of the Commodity
Media-Referential Irreverence
The Politics of Irreverence
In Your Face Cynicism
Irreverence Feeding Cynicism
You Suck!
Alienation, Hope and Transcendence: Determinism or Determination?
Poverty, Hope, and Transcendence
The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
Appropriating African American Culture
Hyperauthenticity and "Street" Vernacular
The Shadows of Race and Class
Signifiers of Alienation and Humanity
Transcending Difference? Representing Women in Nike's World
Gender Difference in Nike ads
Reacting Against the Male Gaze
Hailing a New Market in a Different Voice
Constructing Female Celebrity Athletes
The New Woman in the New Capitalist World Order
There are Many Paths to Heaven
Spitituality a la Carte
Suffering to Win
Re-Enchanting a Disenchanted World
"Just Do It," but not on My Planet
From Cultural Icon to Symbolic Capital.
Subjects
Also listed under
ProQuest (Firm)
Bookmark As
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