Preface: "Get out of the box"
"Whatever you put out there comes back at you"
"Be uncomfortable"
"Tell me what you think, not what you've heard"
"If it comes to your mind, do it"
"Try not to suck"
"The process is fearless"
"Self-discipline is the key to leadership"
"The five levels of being a professional"
"Attitude is a decision"
"Aim high"
"Never forget the heartbeat"
"Don't interfere with greatness"
"Let the lead bulls run"
"Don't ever permit the pressure to exceed the pleasure"
"See it with first-time eyes"
"Do simple better"
"No regurgitation, we are all originals"
"Embrace the target"
"Know we are not perfect but can be present"
"Write one true sentence"
"Meetings are for presenters, conversations are for teachers".