The many facets of running / Vassil Girginov
Running events
Running studies
Plan of this book
References
The Running eventscape: developments, runners' profiles and policies / Jeroen Scheerder and Kobe Helsen
Developments in the running industry
Three waves of running
Running waves in numbers
Runners' profiles
Demographics
Motives for running
Social status
Actors in the running market
Role of running providers
Role of the public sector
Public value and the need for collaboration
Conclusions
References
Case study: The AG Antwerp ten Miles & Marathon and the Brussels 20km
Race: Trends in Participant Numbers and Profiles
Kobe Helsen and Jeroen Scheerder
Case Study: The AG Antwerp Ten miles & marathon and the Eindejaarscorrida Leuven: comparing events policy, events marketing and Events impact between a commercial and voluntary running event provider / Kobe Helsen and Jeroen Scheerder
Marketing running events / Kostas Alexandris, Paul Hover and Linda Ooms
The product of running events
Marketing implications
The place and time of running events
Marketing implications
The promotionof running events
Market segmentation
Marketing implications market segmentation
Branding of running events
Marketing implications branding of running events
Communication strategy
Marketing implications communication strategy
Conclusions
references
Case study: marathon Amersfoort, The Netherlands / Paul Hover and Linda Ooms
Case study: Athens marathon: the authentic / Thomas Karagiorgos, Apostolia Ntovoli, Panagiota Balaska and Kostas Alexandris
Running events' impacts / Vassil Girginov
Running events impacts: taking stock of current knowledge
Visions of impact
Delivering running events impacts
References
Case study: the LifeSouth race weekend, Gainesville, Florida, USA / Kyriaki (Kiki) Kaplanidou
Case study: running events in China and their impact / Xiaoyan Xing and Yue Liu
Conclusion / Vassil Girginov
From couch to 5k: the politics, marketing and impact of running events
Studying running events
Running events and sustainable development
References.