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How to make it in the new music business : practical tips on building a loyal following and making a living as a musician

Title
How to make it in the new music business : practical tips on building a loyal following and making a living as a musician / Ari Herstand.
ISBN
9781324091868
132409186X
Edition
Third edition.
Publication
New York : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2023]
Physical Description
xxii, 627 pages : illustrations (black and white), maps (black and white) ; 25 cm
Summary
"Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business"-- Provided by publisher.
Other formats
ebook version :
Format
Books
Language
English
Added to Catalog
April 20, 2023
Bibliography
Includes index.
Contents
Why music?
The new industry
Recording
The release
Building a fanbase one fan at a time
Playing live
Booking and promotion
Touring
How to make real money playing colleges and the PAC market
Sponsorships and investments
How to master the Internet
The new Asking Economy : the difference between asking and begging
How to get all the royalties you never knew existed (and other business things you need to know)
How to get music placed in film and television
Bump everyone else off the cover
So you don't want to be a musician
Outro.
Citation

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