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Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Title
Advances in Advertising Research (Vol. XII) [electronic resource] : Communicating, Designing and Consuming Authenticity and Narrative / edited by Alexandra Vignolles, Martin K.J. Waiguny.
ISBN
9783658404291
Edition
1st ed. 2023.
Publication
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Physical Description
1 online resource (VII, 366 p.) 34 illus., 18 illus. in color.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
Variant and related titles
Springer ENIN.
Other formats
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Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
May 09, 2023
Series
European Advertising Academy,
Contents
- Sales promotion posts across different social media
I want to talk to you
To Inform or To Persuade. - Wellness among Gen Zs in Western and Eastern Cultures during COVID-19
Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers' Attitudes toward Synced Ads in Valenced Contexts
Intentional Viewing of Skippable Ads on YouTube
Effects of sponsorship disclosure on brand attitude via resistance strategies under moderation of review valence in online consumer reviews
Consumer differences in chilling effects
Signaling authenticity. - Brand Match vs. Mismatch and its Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising
A conceptual framework and measurement instrument development for authentic narrative in branded entertainment
A Peak into Individuals' Perceptions of Surveillance
Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation
A Typology of Consumer Activism. - Vulnerable Audiences' Responses to Covid-19 Corporate Social Responsibility Advertising
Types of humour in Spanish-speaking awarded ads
Advertising Management
Narrating Pain to Make You Understand
Advertising Inauthentic Experiences Based on Attitude Functions
Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France
Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising.
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