Sesame Street : a transnational history / Helle Strandgaard Jensen.

9780197554197

New York, NY : Oxford University Press, 2023.

1 online resource (xii, 274 pages) : illustrations (black and white, and colour).

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'Sesame Street: A Transnational History' tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show - and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

Oxford scholarship online.

Print version :

Books / Online

English

May 18, 2023

Includes bibliographical references and index.

Specialized.