Bed, bath & bankruptcy : lessons for senior leaders : research reveals that a focus on finances is no substitute for creating customer value when a company is struggling / Jonathan Knowles, Russell Baris, B. Tom Hunsaker, Richard Ettenson.

[First edition].

[Place of publication not identified] : MIT Sloan Management Review, 2023.

1 online resource (9 pages) : illustrations

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Reprint #64440.

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A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team's focus on cost cutting overlooked the importance of creating value for customers. The story of the retailer's bankruptcy is a cautionary tale for other businesses that are struggling to adapt and at risk of losing sight of customer value creation amid increased competition in a changing market.

Books / Online

English

July 05, 2023