Publishers, readers, and digital engagement / Marianne Martens.

London : Palgrave Macmillan, [2016]

©2016

xix, 226 pages : illustrations ; 22 cm.

BEIN 2018 11344: Autograph: Marianne Martens, dated August 1, 2016, Kent, Ohio. From the library of Mimi Kayden. Accompanied by: Thank you card with inscription to Mimi Kayden from Marianne Martens, dated July 29, 2016; hand-written note on stationary with "Connie Rockman" at head (1 leaf); hand-written post-it note signed by author in Acknowledegments section (1 leaf).

"This Palgrave Macmillan imprint is published by Springer Nature"--Title page verso.

"This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge"--Back cover.

English

July 12, 2023

Includes bibliographical references and index.