Introduction
Graphic Design(ers)
Omnipresent in the present
Graphic design today
Peer pressure
Versatility vs specialization
Jack of all trades
Specialist
Disciplines
Advertising
Print
Illustration
Identity
Books/editorial
Typography
Packaging
Web/interface/interactive
Signage
Trends or style
Good, the bad, and the ones that work
Doing your own thing
Every time someone says "Ethics" a designer loses his wings
Saving the world
Saving yourself
Education
Good to know is difficult to learn
Why go to school?
How to pick what is good for you
Internship
I can teach myself
Never too late
Welcome To Wonderland
Roll up your sleeves
Hunt
Resume
Portfolio
Job interview
Get ready for some cross-examining
Modus operandi
Who is who?
Practicing patience
Teamwork
One leader to rule them all?
Freelancing
Down The Rabbit Hole
Self employment it is!
Beware of the pitfalls
Setting up
What is a design studio?
Getting new work
Who do I want for my client?
Big or small?
Communicate with your client
Do's and don'ts
Sometimes your business relationships turn sour
Growing bigger
Pick me! pick me!
Creativity
Optimize your creative output
So-called techniques
Brainstorming and such
Role-playing
Workshops
Motivation
Fighting the demons
Never stop learning
Keep on growing as a designer
Projects A-Z
You can manage
Brief
Getting all you need from the client
Framework
Research
Get your hands dirty
Presenting your final idea
Production
Evaluation and reflection
Appendix
Checklist
Naming documents and folders
Quality control
In Adobe veritas
Archive
Bibliography
Recommended reading
Proudly presents
Thank you.