Part I: Re-making and Re-shaping the Past
1. Rebuilding The Sacred Union with Basque Fountains and Springs
2. Bedecked in Ribbons and Bows: Dressed Trees as Markers of Heritage, Hope, and Faith in Southern England
3. "Unite and Unite, and Let Us All Unite": The Social Role of the Calendar Custom in English Communities
4. "The spik o the place": dialect and its place in the folkloric cultures and traditions of North-East Scotland
5. Folklore, Story and Place: An Irish Tradition with Vast Touristic Value
Part II: Folklore and Indigenous Landscapes
6. Sacred Anishinaabeg Folklore: Okikendawt Mnisiing, the Island of the Sacred Kettles
7. Break in the Reef of Time: An Indigenous Science approach to the Olowalu petroglyphs on Maui
8. Creating La Cuna del Folklore Nacional: The Colonization of Indigenous Celebrations, Legends, and Landscapes in Nicaraguan State Heritage Tourism
9. Wildness Makes This World
10. Tasting the Intangible: Examples of Communication from S̀pmi
Part III: Reimagining folklore in a globalised world: tourism, placemaking and re-enchantment
11. A City Made of Stories: Re-enchantment and Narrative Placemaking in Madrid
12. The Folklore of the Subterranean: The Spectres of the Underground in Dudley Tourist Sites
13. Ghosts, Extraterrestrials and (Re-)Enchantment: Possibilities and Challenges in Post-Secular Tourism
14. Mythical Park: Reflections on Folklore, its Natural Environment and Tourism
15. Virtually Haunted Places: Armchair Ghost Tours Through Weird Space
Concluding Remarks: Exploring Further.