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Corporate video production : beyond the board room (and out of the bored room)
Author
Title
Corporate video production : beyond the board room (and out of the bored room) / Stuart Sweetow.
ISBN
9781315689883
131568988X
9781317425472
1317425472
1138915998
9781138915992
1138910937
9781138910935
1317425480
9781317425489
9781138915992 9781138910935 (pbk.)
Edition
2nd ed.
Published
New York : Routledge, 2017.
Physical Description
1 online resource (xix, 346 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
August 28, 2023
Series
A Focal Press Book
Bibliography
Includes bibliographical references and index.
Contents
Ch. 1. Case studies
ch. 2. Marketing yourself as a producer
ch. 3. Video project proposals
ch. 4. Budgeting the corporate video production
ch. 5. The role of the producer in corporate video
ch. 6. Directing corporate videos
ch. 7. Production coordination
ch. 8. Corporate scriptwriting
ch. 9. Legal considerations
ch. 10. Talent : working with talent, coaching the executive, and appearing on-camera yourself
ch. 11. Location shooting
ch. 12. The interview format
ch. 13. Aesthetic considerations
ch. 14. Technical considerations
ch. 15. Training videos
ch. 16. Marketing and social media
ch. 17. Corporate events : filming conferences and meetings
ch. 18. Nonprofit organizations
ch. 19. Video distribution : live streaming, video on demand, and videoconferencing
ch. 20. Mobile video production and delivery : smartphones, tablets, drones, and microcameras.
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