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API analytics for product managers : understand key API metrics that can help you grow your business
Author
Title
API analytics for product managers : understand key API metrics that can help you grow your business / Deepa Goyal ; foreword by Kin Lane.
ISBN
9781803241968
1803241969
1803247657
9781803247656
Publication
Birmingham, UK : Packt Publishing Ltd., [2023]
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from digital title page (viewed on March 28, 2023).
Access and use
Access restricted by licensing agreement.
Summary
API Analytics for Product Managers is a concise and fast-paced guide to learning about every aspect of the process of researching, strategizing, marketing, and continuously measuring the effectiveness of APIs that will ensure you meet your SaaS business goals with ease.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version:
Print version:
Format
Books / Online
Language
English
Added to Catalog
August 28, 2023
Contents
Cover
Title Page
Copyright and Credits
Dedication
Foreword
Contributors
Table of Contents
Preface
Part 1: The API Landscape
Chapter 1: API as a Product
Building with APIs
Software-as-a-Service
Establishing APIs as products
Types of APIs
Business models for API products
Who builds APIs and who uses them?
Notable API products that are shaping the API landscape
Twilio
Printful
Twitter API
Plaid
Tealium
IMDB
Amazon Selling Partner API
Postman
Marqeta
Defining success for a product
Summary
Chapter 2: API Product Management
The role of the product manager
Product thinking
Stakeholder management
Understanding the product life cycle
Market research
User research
Experimentation and hypothesis testing
Agile methodology
Data analytics
Customer feedback channels
Types of product management roles
The responsibilities of an API product manager
Useful terminology for API product managers
The short-term and long-term API strategy
Development and release
API governance and maturity
API experience
API analytics
Summary
Chapter 3: API Life Cycle and Maturity
The API product life cycle
API development workflow
Stakeholder alignment
Retiring an API
API governance
API governance through the API life cycle
API maturity
Case studies
Summary
Chapter 4: Building and Managing API Products
APIs in the digital value chain
Leading with the API strategy
The API development team
Managing an API as a product
The API proposal
Designing APIs
Starting with an MVP
Building and releasing APIs in an iterative way
Building long-term and short-term roadmaps
Summary
Chapter 5: Growth for API Products
Understanding what growth means for APIs
Internal APIs
Partner APIs
Public APIs
Identifying the target audience
Methods to calculate TAM
Marketing strategy
Pricing strategy
Sales strategy
Product-led growth
Community-driven growth
Low-code and no-code integrations
Summary
Chapter 6: Support Models for API Products
The producer and consumer life cycle
Designing customer feedback loops
Customer feedback at scale
Setting customer expectations of support and SLAs
Scale-based support models
Support metrics
Ticket volume
Customer satisfaction (CSAT) score
First response time
Average resolution time
Ticket volume to active user volume
Segmentation of tickets
Summary
Part 2: Understanding the Developer
Chapter 7: Walking in the Customer's Shoes
Prioritizing user research
Establishing user personas
Mapping the developer's journey
Discovery
Evaluation
Integration
Testing
Deployment
Observability
Determining customer touch points
Identifying the points of friction and conversion
Summary
Chapter 8: Customer Expectations and Goals
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