Books+ Search Results
Advancing branding research : a qualitative agenda
Title
Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
ISBN
9781784410872
9781784410889 (e-book)
Publication
[West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
Copyright Notice Date
2014
Physical Description
1 online resource (80 pages) : illustrations, tables.
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Other formats
Print version: Advancing branding research : a qualitative agenda. [West Yorkshire, England] : Emerald Group Publishing Limited, c2014 Qualitative Market Research : An International Journal ; Volume 17, Number 2.
Format
Books / Online
Language
English
Added to Catalog
October 03, 2023
Series
Qualitative Market Research : An International Journal, Volume 17, Number 2
Bibliography
Includes bibliographical references.
Subjects
Also listed under
Bookmark As
Citation
