German title: Vorschlag zu einer Motivstudie uber die Werbe- und Verkaufsprobleme der Marken "Schiesser" und "Tausendsassa".
AMDigital Reference: 55;1227A.
Interview; Test; Focus Group.
Reproduction of: Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear) place of publication unknown: Institute for Motivational Research, Inc., Dec-59.
Hagley Museum and Library