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Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear) : Report

Title
Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear) : Report 1959.
Publication
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
German title: Vorschlag zu einer Motivstudie uber die Werbe- und Verkaufsprobleme der Marken "Schiesser" und "Tausendsassa".
AMDigital Reference: 55;1227A.
Interview; Test; Focus Group.
Reproduction of: Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear) place of publication unknown: Institute for Motivational Research, Inc., Dec-59.
Hagley Museum and Library
Access and use
Access restricted by licensing agreement.
Summary
Description: Schiesser; Tausendsassa.
Variant and related titles
Market Research & American Business, 1935-1965.
Format
Books / Online
Language
German
Added to Catalog
November 21, 2023
Also listed under
Adam Matthew Digital (Firm), digitiser.
Citation

Available from:

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