Identity, diversity, and Africa's markets / Vijay Mahajan.

Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.

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"This Element is an excerpt from Africa rising: how 900 million African consumers offer more than you think (ISBN: 9780132339421) by Vijay Mahajan. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans' sense of national identity at their peril"--Resource description page.

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December 05, 2023

Includes bibliographical references.