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Global developments in nation branding and promotion : theoretical and practical approaches
Title
Global developments in nation branding and promotion : theoretical and practical approaches / [edited by] Andreas Masouras, Sofia Daskou, Viktoria Pistikou, Dimitrios Dimitriou, Tim Friesner.
ISBN
9781668459027
1668459027
9781668459065
166845906X
9781668459034
Publication
Hershey PA : Information Science Reference, [2023]
Physical Description
xxv, 324 pages : illustrations ; 26 cm.
Summary
"This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"-- Provided by publisher.
Other formats
Online version: Global developments in nation branding and promotion Hershey : Information Science Reference, 2022
Format
Books
Language
English
Added to Catalog
December 21, 2023
Series
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Bibliography
Includes bibliographical references and index.
Contents
Destination brand personality at the spotlight / Athina Nella
Memory politics and archive in South Africa-Russia relations / Nkholedzeni Sidney Netshakhuma
Transforming a country through effective nation branding
the South African perspective / Vannie Naidoo
Appraisal of critical infrastructure corporate performance upon sustainability : an analysis of impact in national branding and welfare / Dimitrios Dimitriou, Aristi Karagkouni
Key drivers influencing airport development strategy as national gateways : planning and management attitudes in Mediterranean region / Dimitrios Dimitriou
Nation branding through sports : the case of Qatar's ownership of Paris Saint-Germain and Qatar's image by French football fans / Vassilis Dalakas.
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