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Nation branding in modern history
Title
Nation branding in modern history / edited by Carolin Viktorin [and three others].
ISBN
9781785339233
9781785339240 (e-book)
Publication
New York ; Oxford : Berghahn, 2018.
Physical Description
1 online resource (300 pages).
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Other formats
Print version: Nation branding in modern history. New York ; Oxford : Berghahn, 2018 Explorations in culture and international history series ; Volume 9.
Format
Books / Online
Language
English
Added to Catalog
January 08, 2024
Series
Explorations in culture and international history series ; Volume 9
Bibliography
Includes bibliographical references and index.
Contents
PART I. Branding the nation and selling the state : case studies
Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister
From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm
Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia
High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog
All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin
The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn
Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte
A new brand for post-communist Europe / Beata Ociepka
PART II. Promises and challenges of nation branding : commentaries on case studies
Historicizing the relationship between nation branding and public diplomacy / Justin Hart
Nation branding : a twenty-first century tradition / Melissa Aronczyk
The history of nation branding and nation branding as history / Mads Mordhorst.
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