1. Why do we choose how we choose?
2. Consumer psychology and psychological factors affecting our choices
3. The goal and scope of this book
4. Identifying cues and their effects in a retail store
5. The multisensory nature of a retail store and joint effects of cues
6. Factors that accelerate or inhibit the effects of cues in a retail store
7. Key points of this book
8. Engaging in sensory marketing in practice
9. What to explore next?
10. Concluding remarks
Glossary.