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Comedy, cameos, and campaign communication : leveraging entertainment media to win elections and advance policy
Author
Title
Comedy, cameos, and campaign communication : leveraging entertainment media to win elections and advance policy / Jason Turcotte.
ISBN
9781003364832
1003364837
9781003827818
1003827810
9781032429076
9781032429052
Edition
First edition.
Publication
New York, NY : Routledge, 2024.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. London Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on October 27, 2023).
Access and use
Access restricted by licensing agreement.
Other formats
Print version: Turcotte, Jason. Comedy, cameos, and campaign communication First edition. New York : Routledge, 2024
Format
Books / Online
Language
English
Added to Catalog
February 08, 2024
Series
Routledge studies in media, communication, and politics ; 23
Bibliography
Includes bibliographical references and index.
Contents
The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process
Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign
From Daytime Talk to Late-Night Punchlines: Campaign Strategy and Soft News
Sitcoms and Satire: The Art of the Political Cameo
Partnerships in Pop Culture: Courting the Celebrity Endorsement
The Instaworthy Campaign: Gaming, Streaming, and Social Media
Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate.
Subjects
Also listed under
Taylor & Francis
Bookmark As
Citation
