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Are everywhere stores the new face of retail?
Title
Are everywhere stores the new face of retail? / David R. Bell, Santiago Gallino, and Antonio Moreno.
Edition
[First edition].
Publication
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Physical Description
1 online resource (5 pages)
Local Notes
Access is available to the Yale community.
Notes
Reprint #65307.
Access and use
Access restricted by licensing agreement.
Summary
Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities.
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
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