Describing one medium through another
A seven-step method for developing a creative concept
The stages of script development
Describing sight and sound
Ads and PSAs: copywriting for visual media
Corporate communications: selling, telling, training, and promoting
Documentary and nonfiction narrative
Dramatic structure and form
Writing techniques for long-form scripts
Television series, sitcoms, and soaps
Writing and interactive design
Writing for interactive communications
Writing for interactive entertainment
Writing for mobile media
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