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Business model generation : a handbook for visionaries, game changers, and challengers

Title
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
ISBN
9780470901038
0470901039
128275629X
9781282756298
0470876417
9780470876411
9780470876411
0470876417
2839905809
9782839905800
0470876417
9780470876411
9781118656402
1118656407
Published
Hoboken, NJ : Wiley, ©2010.
Physical Description
1 online resource (278, [3] pages) : color illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
"Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to 'the business model generation!'"--Resource description page.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Osterwalder, Alexander. Business model generation. Hoboken, NJ : Wiley, ©2010
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
Series
Strategyzer series.
Strategyzer series
Bibliography
Includes bibliographical references (page 276).
Contents
Seven Faces of Business Model Innovation
Table of Contents
Canvas
The Business Model Canvas
Definition of a Business Model
The 9 Building Blocks
The Business Model Canvas Template
Patterns
Un-Bundling Business Models
The Long Tail
Multi-Sided Platforms
FREE as a Business Model
Open Business Models
Design
Customer Insights
Ideation
Visual Thinking
Prototyping
Storytelling
Scenarios
Strategy
Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
Process
Business Model Design Process
Outlook
References.
Seven Faces of Business Model Innovation
Canvas. Definition of a business model ; The 9 building blocks ; The business model canvas
Patterns. Unbundling business models ; The long tail ; Multi-sided platforms ; FREE as a business model ; Open business models
Design. Customer insights ; Ideation ; Visual thinking ; Prototyping ; Storytelling ; Scenarios
Strategy. Business model environment ; Evaluating business models ; Business model perspective on blue ocean strategy ; Managing multiple business models
Process. Business model design process
Outlook. Outlook
Afterword. Where did this book come from?
Citation

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