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The blue line imperative : what managing for value really means

Title
The blue line imperative : what managing for value really means / by Kevin Kaiser and S. David Young.
ISBN
9781118510902
1118510909
9781118510889
Published
San Francisco : Jossey-Bass, ©2013.
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
A groundbreaking guide to making profitable business decisionsDo you wonder why your value initiatives aren't providing the payoff you'd hoped for' Could it be because you've been thinking about value all wrong' According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term successOffers guidelines for making the satisfaction of customer needs and wants-i.e. value creation-the driver of all business activitiesThe authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Kaiser, Kevin. Blue line imperative. Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc, [2013]
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
Bibliography
Includes bibliographical references and index.
Issue number
EB00058999 Recorded Books
Also listed under
Citation

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