Sport and social media in business and society / Gashaw Abeza and Ryan King-White.

Abingdon, Oxon ; New York, NY : Routledge, 2024.

©2024

vii,113 pages : illustrations ; 23 cm.

"This concise, practical book examines the significance of social media for the sport industry, explailning key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organisation's social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management or marketing student looking for a primer on this important and growing subject"-- Provided by publisher.

English

April 09, 2024

Includes bibliographical references and index.