Title
Managing Technology from Laboratory to Marketplace [electronic resource] : Cheating the Valley of Death / by Sanford L. Moskowitz, Chris Erickson.
Publication
Cham : Springer International Publishing : Imprint: Springer, 2024.
Physical Description
1 online resource (XIII, 196 p.) 4 illus.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called "valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. .
Variant and related titles
Springer ENIN.
Other formats
Printed edition:
Printed edition:
Printed edition:
Added to Catalog
April 10, 2024
Series
Management for Professionals,
Contents
Introduction
Levers of Survival
Creation
Targeting
Competing
Expanding
A Case Study: ESS, Inc. and the Energy Storage Revolution
Conclusion: The End Game.
Also listed under
SpringerLink (Online service)