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Attitude research at sea
Author
Title
Attitude research at sea. Lee Adler and Irving Crespi, editors.
Published
[Chicago] American Marketing Association [1966]
Physical Description
189 p. illus. 23 cm.
Notes
Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S. S. Ocean Monarch on a cruise to Bermuda during January 1966.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Subjects
Also listed under
American Marketing Association. Committee on Attitude Research.
Bookmark As
Citation
