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Manufacturer and distributor brands, some facts and issues
Author
Title
Manufacturer and distributor brands, some facts and issues, by Robert H. Cole [and others]
Published
Urbana, University of Illinois, 1955.
Physical Description
103 p. illus. 23 cm.
Notes
University of Illinois bulletin, v. 52, no. 71
Format
Books
Language
English
Added to Catalog
June 01, 2002
Contents
Plan of study and summary. -Brand policies and problems, by N. Wedding. -Price and quality comparisons in six cities, by R. H. Cole. -The consumer study, by R. D. Millican and L. M. De Boer. -Appendix.
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