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A new method for testing advertising effectiveness through eye movement photograph ..
Author
Title
A new method for testing advertising effectiveness through eye movement photograph ... by John Joseph McNamara ...
Published
[1941]
Physical Description
1 p. l., 399-460 p. incl. illus., tables. 23 cm.
Notes
Cover-title.
The Psychological record, v. 4, no. 26, Aug. 1941, with cover having thesis note and Vita on p. [3]
Format
Books / Dissertations & Theses
Language
English
Added to Catalog
June 01, 2002
Thesis note
Abstract of thesis (PH. D.)--Purdue university, 1941.
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