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Repetitive advertising in newspapers; a study of two new products
Author
Title
Repetitive advertising in newspapers; a study of two new products. With the assistance of Carl P. Slenk.
Published
Boston : Harvard University, Division of Research, Graduate School of Business Administration, 1964.
Physical Description
xxii, 357 p. illus. 22 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Bibliography: p. [347]-349.
Subjects
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