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Abstract of consumer attitude criteria of advertising effectiveness ..
Author
Title
Abstract of consumer attitude criteria of advertising effectiveness ... by Alfred C. Welch ...
Published
[N.p., 1941]
Physical Description
113-123, 176-190 p. incl. tables. 23 cm.
Notes
Cover-title.
Two reprints from Journal of applied psychology, v. 25, nos. 1 and 2, Feb. and Apr. 1941, with cover having thesis note and Vita on p. [3]
Variant and related titles
Consumer attitude criteria of advertising effectiveness
Format
Books / Dissertations & Theses
Language
English
Added to Catalog
June 01, 2002
Thesis note
Thesis (Ph. D.)--University of Minnesota, 1938.
Bibliography
"References": p. 123, 189-190.
Contents
A test of competitive advertising.
An analytic system of testing competitive advertising.
Subjects
Bookmark As
Citation
