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Experiment-research methodology in marketing : types and applications
Author
Title
Experiment-research methodology in marketing : types and applications / Gordon L. Patzer.
ISBN
0899309607 (alk. paper)
Published
Westport, Conn. : Quorum, c1996.
Physical Description
ix, 216 p. : ill. ; 25 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references (p. [213]) and index.
Subjects
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Citation
