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Advertising in contemporary society : perspectives toward understanding
Author
Title
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll and James E. Haefner with Steven R. Hall.
ISBN
0252022122 (acid-free paper)
0252065425 (pbk. : acid-free paper)
Edition
3rd ed.
Published
Urbana : University of Illinois Press, c1996.
Physical Description
xii, 209 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references.
Subjects
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