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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Author
Title
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.
ISBN
0787909122 (acid-free paper)
Published
San Francisco, Calif. : Jossey-Bass Publishers, c1998.
Physical Description
xxviii, 395 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
The Jossey-Bass nonprofit & public management series
Bibliography
Includes bibliographical references (p. 369-378) and index.
Subjects
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