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Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera

Title
Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera / Bonita M. Kolb.
ISBN
1860761410
Published
Dublin : Oak Tree Press, c2000.
Physical Description
xi, 225 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references and index.
Citation

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