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Handbook of services marketing & management
Title
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.
ISBN
0761916113 (acid-free paper)
0761916121 (pbk. : acid-free paper)
Published
Thousand Oaks : Sage Publications, c2000.
Physical Description
ix, 521 p. : ill. ; 27 cm.
Variant and related titles
Handbook of services marketing and management
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references and indexes.
Subjects
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