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Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society
Title
Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society / Chuck Chakrapani, editor.
ISBN
0877572836 (American Marketing Association)
0920741150 (Professional Marketing Research Society)
Published
Chicago, Ill. : American Marketing Association ; [s.l.] : Professional Marketing Research Society, c2000.
Physical Description
xiv, 666 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references and index.
Subjects
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