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A statistical analysis of advertising expenditure and of the revenue of the press
Author
Title
A statistical analysis of advertising expenditure and of the revenue of the press, by Nicholas Kaldor and Rodney Silverman.
Published
Cambridge [Eng.] University Press, 1948.
Physical Description
xiii, 199 p. diagrs. 24 cm.
Notes
A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
National Institute of Economic and Social Research. Economic and social studies, 8.
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