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The new style in election campaigns
Author
Title
The new style in election campaigns.
Published
Boston, Holbrook Press [1972]
Physical Description
vii, 392 p. 23 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references.
Contents
The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.
Campaign management grows into national industry, Congressional quarterly.
How the "I dare you!" candidate won, by H. N. D. Fisher.
The agency knack of political packaging, by W. T. Spencer.
The role of political parties in the new campaigning, by R. Agranoff.
Information technology and the political campaigner, by R. L. Chartrand.
Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.
Basic information systems-P.I.P.S., by V. P. Barabba.
Polls and politics in the United States, by L. Harris.
Polling for a presidential candidate, by T. W. Benham.
The simulmatics project, by I. de S. Pool and R. Abelson.
The emerging conventions of campaign television, by S. Kelley, Jr.
Politicking on television, National journal.
Candidate exposure in uncontrolled media, by R. MacNeil.
The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.
Media, marketing strategy in a major campaign, by D. W. Osten.
Adventures of an image specialist, by G. Wyckoff.
Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.
Communications and politics: the media and the message, by H. E. Alexander.
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