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On Deaf Ears : the limits of the bully pulpit
Author
Title
On Deaf Ears : the limits of the bully pulpit / George C. Edwards.
ISBN
0300100094 (cloth : alk. paper)
0300115814 (pbk. : alk. paper)
Published
New Haven : Yale University Press, c2003.
Physical Description
xii, 303 p. ; 24 cm.
Format
Books
Language
English
Added to Catalog
July 13, 2004
Bibliography
Includes bibliographical references and index.
Contents
Pt. 1. Moving the public
The permanent campaign : why does the president go public?
Presidential persuasion : does the public respond?
Presidential persuasion : does the public respond? : Ronald Reagan
Pt 2. The messenger
Charisma and personality : does the messenger matter?
The politics of veneration : do the people defer?
Pt. 3. The message
Disseminating the message : can the president focus the public's attention?
Framing the message : can the president structure choice?
Pt. 4. The audience
Receiving the message : is anyone listening?
Accepting the message : can the president overcome predispositions?
Pt. 5. Conclusion
Going public in perspective : what should the president do?
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