Marketing research in practice / Tustin ... [et al.]

1st ed.

Pretoria : Unisa Press, 2005.

xxiii, 749 p. : ill. ; 24 cm.+ 1 CD-ROM (4 3/4 in.) ; 1 Booklet (11 x 15 cm., 100 p.)

"The textbook is accompanied by approximately 400 Power Point slides in CD format as well as Smart Cards summarising marketing research topics covered in the book."--Backcover.

Marketing research smart cards.

English

March 02, 2005

Includes bibliographical references and index.