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The idea of political marketing
Title
The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
ISBN
0275975959 (alk. paper)
Published
Westport, Conn. : Praeger, 2002.
Physical Description
xx, 258 p. : ill. ; 25 cm.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2003. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 07, 2005
Bibliography
Includes bibliographical references (p. [221]-241) and index.
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