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Effective advertising : understanding when, how, and why advertising works
Author
Title
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
ISBN
0761922520 (cloth)
0761922539 (paper)
Published
Thousand Oaks, Calif. : Sage Publications, c2004.
Physical Description
203 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
July 18, 2005
Bibliography
Includes bibliographical references and index.
Subjects
Bookmark As
Citation
