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Crossmediale Markenführung im Segment der Jugendzeitschriften
Author
Title
Crossmediale Markenführung im Segment der Jugendzeitschriften / Eva Sobek.
ISBN
9783889397379 (pbk.)
3889397379 (pbk.)
Published
Frankfurt am Main : H. Ehling, c2004.
Physical Description
129 p. ; 21 cm.
Notes
Originally presented as the author's thesis (master's )--Hochschule für Technik, Wirtschaft und Kultur Leipzig (FH), 2004.
Format
Books
Language
German
Added to Catalog
August 10, 2005
Series
Studien zur Medienwirtschaft ; Bd. 5
Bibliography
Includes bibliographical references (p. 115-127).
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Citation
