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Strategic management and marketing in the service sector
Author
Title
Strategic management and marketing in the service sector / Christian Grönroos.
ISBN
9515551676 (pbk.)
Published
Helsingfors : Swedish School of Economics and Business Administration, 1982.
Physical Description
222 p. : ill. ; 25 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
Forskningsrapporter från svenska handelshögskolan, Research reports / Swedish School of Economics and Business Administration ; 8
Bibliography
Bibliography: p. 215-222.
Subjects
Bookmark As
Citation
