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Culture and consumption II : markets, meaning, and brand management
Title
Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
ISBN
0253345669 (cloth : alk. paper)
025321761X (pbk. : alk. paper)
Published
Bloomington : Indiana University Press, c2005.
Physical Description
x, 226 p. : ill. ; 25 cm.
Format
Books
Language
English
Added to Catalog
November 17, 2005
Bibliography
Includes bibliographical references (p. [193]-220) and index.
Contents
Living in the material world
On Oprah
The Drew Bledsoe paradox
Homeyness
Calling grease
When cars could fly
Marilyn Monroe, inventor of blondness
Who is the celebrity endorser?
The strange power of Uncle Meyer's wallet
Culture and culture at the Royal Ontario Museum
Taking Madison avenue by storm
Advertising
Sarah Zupko, meet Mrs. Woolworth
Meaning-management.
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