Books+ Search Results
Managing television news : a handbook for ethical and effective producing
Author
Title
Managing television news : a handbook for ethical and effective producing / B. William Silcock, Don Heider, Mary T. Rogus.
ISBN
0805853731 (pbk. : alk. paper)
9780805853735 (pbk. : alk. paper)
Published
Mahwah, N.J. : Lawrence Erlbaum Associates, c2007.
Physical Description
xv, 262 p. : ill. ; 26 cm.
Notes
Nbl-09 fil.
Format
Books
Language
English
Added to Catalog
February 13, 2007
Series
LEA's communication series
Bibliography
Includes bibliographical references and index.
Contents
What makes news?
Who watches and why?
What makes a good producer?
The ethics of producing
Deadlines, datelines, and decision making
The art of producing
Writing well
Put on your marketing cap
Life in the booth
Managing live
Managing people
Managing sweeps: the good, the bad, and the ugly
Managing the business
Managing life.
Subjects
Also listed under
Bookmark As
Citation
